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O´Leary was charged with the task of making the airline profitable. Southwest Airlines convinced that Ryanair could make huge inroads into the European air market, at that time dominated by national carriers, which were subsidised to various degrees by their parent countries.O'Leary quickly decided that the keys to profitability were low fares, quick turn-around times for aircraft, "no frills", no business class, and operating a single model of aircraft. He competed with the major airlines by providing a "no-frills", low-cost service.Ryanair denied the allegations On 5 October 2006, Ryanair launched a €1.48 billion (£1 billion;
O´Leary was charged with the task of making the airline profitable. Southwest Airlines convinced that Ryanair could make huge inroads into the European air market, at that time dominated by national carriers, which were subsidised to various degrees by their parent countries.O'Leary quickly decided that the keys to profitability were low fares, quick turn-around times for aircraft, "no frills", no business class, and operating a single model of aircraft. He competed with the major airlines by providing a "no-frills", low-cost service.Ryanair denied the allegations On 5 October 2006, Ryanair launched a €1.48 billion (£1 billion; $1.9 billion) bid to buy fellow Irish carrier Aer Lingus.Ryanair CEO Michael O'Leary said the move was a "unique opportunity" to form an Irish airline.
||O´Leary was charged with the task of making the airline profitable. Southwest Airlines convinced that Ryanair could make huge inroads into the European air market, at that time dominated by national carriers, which were subsidised to various degrees by their parent countries.
O'Leary quickly decided that the keys to profitability were low fares, quick turn-around times for aircraft, "no frills", no business class, and operating a single model of aircraft. He competed with the major airlines by providing a "no-frills", low-cost service.
Ryanair denied the allegations On 5 October 2006, Ryanair launched a €1.48 billion (£1 billion; $1.9 billion) bid to buy fellow Irish carrier Aer Lingus.
Ryanair CEO Michael O'Leary said the move was a "unique opportunity" to form an Irish airline.
.9 billion) bid to buy fellow Irish carrier Aer Lingus.Ryanair CEO Michael O'Leary said the move was a "unique opportunity" to form an Irish airline.The new airline would be separate from Ryanair and operate under a different branding.
After a successful flotation on the Dublin Stock Exchange and the NASDAQ Stock exchanges, the airline launched services to Stockholm, Sandefjord Airport, Torp (110 km south of Oslo), Beauvais–Tillé and Charleroi near Brussels.
The airline launched its website in 2000, with online booking initially said to be a small and unimportant part of the software supporting the site.
By 1995, after the consistent pursuit of its low-cost business model, Ryanair celebrated its 10th birthday by carrying 2.25 million passengers.
In 1992, the European Union's deregulation of the air industry in Europe gave carriers from one EU country the right to operate scheduled services between other EU states and represented a major opportunity for Ryanair.Flights were scheduled into regional airports, which offered lower landing and handling charges than larger established international airports.