London review of books dating ads
Because in its early days the internet was prevalent in worlds that had historically excluded women – the military, finance, mathematics and engineering – women were not online in big numbers.
As late as 1996 America Online estimated that of its five million users, 79 per cent were men.
At the time, single people, particularly those over the age of 30, were still seen as a stigmatised group with which few wanted to associate.
Users posted photos: ‘A customer could choose to show himself in various favourite activities and clothing to give the viewing customer a stronger sense of personality and physical character.’The business plan cited a market forecast that suggested 50 per cent of the adult population would be single by 2000 (a 2008 poll found 48 per cent of American adults were single, compared to 28 per cent in 1960).In more administrative fields, however, a growing number of women had email. He left his job, hired some programmers with his credit card, and created an email-based dating service.