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That's something not everyone thinks this is a good thing. The worry about online dating comes from theories about how too much choice might be bad for you.
The idea is that if you’re faced with too many options you will find it harder to pick one, that too much choice is demotivating.
"And mostly they're pretty unfounded." Rosenfeld, who has been keeping tabs on the dating lives of more than 3,000 people, has gleaned many insights about the growing role of apps like Tinder.
They are important today — roughly one of every four straight couples now meet on the Internet.
There are online sites that cater to hookups, sure, but there are also online sites that cater to people looking for long-term relationships.
What’s more, many people who meet in the online sites that cater to hookups end up in long-term relationships.
But the fear that online dating is changing us, collectively, that it's creating unhealthy habits and preferences that aren't in our best interests, is being driven more by paranoia than it is by actual facts.
"There are a lot of theories out there about how online dating is bad for us," Michael Rosenfeld, a sociologist at Stanford who has been conducting a long-running study of online dating, told me the other day.
Once you’re in a relationship with somebody, it doesn’t really matter how you met that other person.
Is it creating a new reality in which people actively avoid real-life interactions?